Should I use Google Adwords or other pay per click advertisements?
Nearly every client and Small Business Owner I've worked with in Charlottesville has asked me this question at some point. The coveted top spot in Google can be had with a painstakingly optimized site with social media accounts, client reviews and authentic content; or simply employing Google Adwords where you pay each time someone clicks on your link.
A few factors to consider:
1.) What is your advertising budget? Are you a Charlottesville startup operating on a shoestring budget? Google Adwords may not be the best fit.
2.) Is your business seasonal? The best ROI I've seen on Google Adwords has come from seasonal businesses - think Firewood when it's getting cold out and landscaping/mowing when things are starting to bloom. A few additional clients gained by Google Adwords could easily cover the advertising campaign.
3.) How does your website rank? When you first create a website it takes time for Google to index your site so that it climbs the rankings. I've working with dozens of small businesses in Charlottesville and frequently when they want to gains clients initially they'll use Google Adwords until their site rises organically.
All of these factors must be taken into consideration when deciding whether to use a pay-per-click advertising campaign.
Seriously... This is going to be the easiest $100 you’ve ever earned! Word-of-mouth advertising is our favorite way to develop new business. In fact, over 80 percent of our business comes from referrals. As such, if you are pleased with our work and refer us to another individual or business, we want to reward you.
Visit our Referral Program Page to Learn More
Is your Charlottesville Small business haunted with bad reviews and an even worse website? I’d love to help. Although this isn’t the majority of projects we can help you regain trust in customers with a new website and testimonials from satisfied customers. Interested? Let us know for a free consultation. Serving Charlottesville small businesses since 2014.
Charlottesville Website Design Success Story - I've worked with Sammy's Dog Walking for the past 2 years. In that time we've built an incredible online presence - Sammy ranks #1 for all Charlottesville Dog Walkers and has 28 (!!!) 5 star Google Business reviews. Thank you Sammy for your partnership and incredibly well run business. -Bill
It's that time again - time to highlight another Charlottesville Small Business I've worked with to achieve great results. A few months ago I built a website for The Bee Bar. This company was started by a wonderful retired couple in Louisa and is revolutionizing beekeeping supplies by replacing traditional metal jar lids with visually appealing, no-rot plastic lids. It was a rather simple website but one that served their needs, is fully optimized and allows for customers to purchase The Bee Bar straight from their website.
Building high quality, affordable websites for Charlottesville small businesses
There are plenty of Charlottesville Web Design companies that can boost your online presence but why Bill's Website Design?
I am responsive - Edits are typically completed with a few hours after requested. I try to respond to all interests within 6 hours (unless extenuating circumstances).
I care about your business - As generic as that may sound I truly want to see each and every client's business thrive. I believe small business is one of the pillars of our country and I truly find joy in helping others win.
I am local - Unhappy with your online presence? We can sit down in Charlottesville at Wegmans, Starbucks or Panera (your choice) and discuss strategies that would specifically work within your budget.
I am affordable - Too many Charlottesville small business owners feel like a quality website is not in their budget. This is how I started my business. Dr. Inouye of Inouye Orthodontics reached out and was frustrated that the lowest price website designers wanted $6,000. I can make a quality website for a fraction of that - click to see my portfolio.
I am knowledgeable - With over 20 website projects completed, I've worked on with all of the major software programs and can make suggestions based on your needs. Want an easy to use software program? I recommend Weebly. Comfortable with coding? I recommend Wordpress.
I take quality photographs - I'm not a professional photographer but I have a DSLR camera, understand lighting and can edit photos to make your website stunning.
If you are in Charlottesville and would like to expand your online presence please do not hesitate to reach out for a free consultation.
If you're like me you want your website to be recognized on Google. I build websites for small small businesses throughout Charlottesville and Central Virginia and one of the first steps after publishing a website (besides celebrating) is to register and verify the site using Google Webmaster tools. Below is a direct copy of my conversation:
Renee D: ok Are you trying to verify through html or DNS?
Visitor: I tried both and unfortunately neither worked - I'd be willing to try any option
Renee D: Well lets try the DNS options. Did they give you a txt file?
Visitor: I believe so
Visitor: Should it look something like this?
Renee D: Yes.
Renee D: Can you jump into the Domain settings?
Visitor: I believe so - I exited the website builder and clicked on domains in the top left hand corner
Visitor: It shows 'your domains'
Renee D: yes perfect.
Renee D: ok So click on your domain and then you'll edit DNS records.
Renee D: I see whats going on.
Renee D: your host should be @
Renee D: So you set it up. but you need to change the host name to the @ symbol and save.
Visitor: Gotcha - one sec
Visitor: Type: TXT
Visitor: Host: @
Visitor: Points to: google-site-verification=295CYKk_v7yE7RvXIwPuL_CyhLrFf2h08yJiKoJlwPk
Renee D: You got it!